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How to write the perfect about page in 2026
So you’re here because you want to know how to write that perfect about page, huh? Don’t worry, I’ve got you.
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6 copywriting rules you have permission to ignore
When everyone starts to repeat the same rules without actually stopping to question why, your copy loses its edge and starts to sound like everyone else. Here’s what I recommend instead.
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A day in the life of a copywriter
What does a typical day look like for a copywriter? Chaotic? Creative? Somewhere in between? The honest answer is that it depends on the day. But here’s what a pretty good one looks like.
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Five reasons why PR agencies need a good copywriter
PR agencies and copywriting are often spoken about in the same breath, but they are not the same thing. Here are five reasons why bringing in a copywriter is a smart move.
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So, what does a copywriter actually do?
A copywriter writes words (yes, obviously) but that’s like saying a chef ‘does food’. Technically true, but wildly incomplete.
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The top 5 tone of voice mistakes I see most often (and how to fix them)
Done well, tone of voice projects shape how a brand communicates for years. Done badly? They become a very expensive PDF that nobody opens.
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Should your business post political content? Here’s how to decide
Say too much and you risk alienating clients. Say nothing and you risk looking indifferent, or worse, complicit.
